Treasure Valley Tree Service
Rebrand
Treasure Valley Tree Service is a family-owned business proudly serving the Treasure Valley area with expert tree care. They specialize in tree removal, trimming, pruning, and stump removal. With a strong commitment to safety, reliability, and quality workmanship, their team treats every property with care and ensures your outdoor space stays healthy, clean, and well-maintained. Whether it’s clearing out a hazardous tree or giving your yard a fresh shape-up, Treasure Valley Tree Service is the trusted name for professional and family-driven service in the Treasure Valley.
Mission
The problem is to update Treasure Valley Tree Service’s logo to be more cohesive, modern, and flexible for use across various materials. The new design needs to work seamlessly on business cards, uniforms, and equipment without losing brand recognition.
Solution
The new logo system simplifies and modernizes the brand while preserving key visual elements that highlight the company’s tree care expertise. I refreshed the color palette to be more versatile and eye-catching across various applications. In addition, I created a series of custom illustrations to help visually communicate the brand’s message. These elements work together to keep the identity cohesive while allowing flexibility on everything from business cards to equipment.
