Visual Brand Identity Redesign
Treasure Valley Tree Service
Treasure Valley Tree Service is a family-owned business proudly serving the Treasure Valley area with expert tree care. They specialize in tree removal, trimming, pruning, and stump removal. With a strong commitment to safety, reliability, and quality workmanship, their team treats every property with care and ensures your outdoor space stays healthy, clean, and well-maintained. Whether it’s clearing out a hazardous tree or giving your yard a fresh shape-up, Treasure Valley Tree Service is the trusted name for professional and family-driven service in the Treasure Valley.
Mission
Treasure Valley Tree Service needed a logo update that would feel more modern and cohesive while remaining recognizable to existing customers. The identity also needed to be flexible enough to work across a range of applications including business cards, uniforms, and equipment.
Solution
I developed a simplified logo system that modernizes the brand while preserving visual cues connected to the company’s tree care expertise. The color palette was refined to be more versatile and high-contrast across different materials and environments. I also created a set of custom illustrations that support the brand’s messaging and add visual personality. Together, these elements create a cohesive identity system that adapts easily across print, apparel, and equipment.
