Shift & Sip Coffee Co.
Coffee Shop Concept
Shift & Sip’s mission is to unite car enthusiasts, coffee lovers, and outdoor adventurers in a space where all three passions intersect over exceptional coffee. Embracing this spirit, Shift & Sip fosters an environment that celebrates the artistry of both classic and modern cars, the craft of coffee, and the adventurous essence of Boise’s great outdoors.
More than just a coffee shop, Shift & Sip is envisioned as a destination, a community pit stop where the open road, natural beauty, and the aroma of freshly brewed coffee converge. Whether guests are bound for the trails or cruising the city streets, Shift & Sip offers a welcoming place to fuel up, connect, and be inspired.
Mission
Create a research driven, concept coffee shop that unites car culture, coffee, and community through thoughtful design. Rooted in the local culture of Boise, this project combines in depth research on coffee preferences, and competitor insights to build a brand that’s both nostalgic and forward-thinking. The goal is to craft a visual identity and experience that’s emotionally resonant, creatively inspired, and deeply connected to its audience.
Solution
This project follows a design process from concept development and brand visual identity to product design, app prototyping, and environmental mock-ups. Drawing inspiration from classic car aesthetics and coffee culture, it brings Shift & Sip to life through custom merchandise, UI design, and complete branding.
