Summer Camps Campaign
Discovery Center of Idaho
The Discovery Center of Idaho is a hands-on science center in Boise that sparks curiosity through interactive STEM and art exhibits. Its mission is to inspire lifelong interest and learning in science, technology, engineering, math, and the arts. As the state’s only science museum, it features both world-class traveling exhibitions and original displays built in-house. The center also offers educational programs like camps, field trips, and virtual learning for visitors of all ages.
Mission
Summer camp enrollment at the Discovery Center needed stronger visibility during the registration season. The goal of the campaign was to increase awareness and drive registration for summer camps.
Solution
I redesigned and rebranded the summer camp promotional materials into a cohesive, marketing campaign. The visual system was applied across email graphics, social media assets and on-site signage, creating a unified campaign that increased visibility for the Discovery Center’s summer programs during the enrollment period. I focused on presenting clear, engaging information about the camps so parents could easily understand what their children would experience, helping build awareness and engagement around the program.
